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Calm, Confident Support for Pregnancy and Beyond
For over two decades I worked as a set designer in the high-pressure world of film and television - including years spent on the much-loved Compare the Market ad campaigns - while raising my two sons largely on my own. Herbal medicine has been my own path to preventing illnesses and burnouts, I credit them for keeping me in great health for more than 25 years. 2026 marks the year I finally bring those formulations, refined over years of clinical practice, directly to you.
Every blend in the Ritual Collection started life in my home dispensary in Weybridge, a bespoke prescription for an actual client's brain fog, restless nights, sluggish digestion or stress, long before it became something you could pick up and pour for yourself.
Why I started 11:11 Herbs
For people who feel unwell but aren't “sick enough” for a diagnosis: a credible next step between lifestyle changes and prescription medicine.
From film sets to herbal medicine
Before herbal medicine, I spent over 25 years working in the film industry as a production designer. It taught me how to balance creative vision with practical thinking, make quick decisions, and find solutions under pressure.
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Like so many women, I found myself navigating a confusing supplement landscape. Having experienced the benefits of herbal medicine myself, I became increasingly aware of a gap in the market. I wanted to create thoughtfully formulated herbal products that brought together the knowledge and care of a practitioner with the simplicity of an everyday ritual.
So I went on to study naturopathy and clinical herbalism, bringing together my own experience, professional training and passion for herbs and natural medicine.
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11:11 Herbs is how I bring that knowledge into everyday life.
My philosophy: align with nature
We live in a world of constant doing, rushing, scrolling and striving. Herbal medicine offers a gentle way back to the natural rhythms that keep us well.
Certified Naturopathic Herbalist | Organic, Ethically Sourced Botanicals | Formulated at Therapeutic Dose | Direct From The Founder |
